the challenge
Songkran, Thailand’s biggest water festival, is a brand playground. Crocs Thailand approached us for a simple booth design for the S2O Music Festival. we saw a bigger splash in sight: to make Crocs the must-have shoe for the entire Songkran season fun, fearless, and made to play

the approach
we turned a single booth idea into a nationwide integrated campaign across three phases: from online hype to on-ground takeovers. through influencer activations, viral tiktok challenges, and experiential pop-ups, we positioned Crocs as the ultimate Songkran companion: stylish, water-friendly, and built for self-expression.

the experience 
it all kicked off with the “Tidjibz” music collab and tiktok dance challenge, followed by in-store games and influencer unboxings that fueled pre-festival buzz. during Songkran, Crocs took over bangkok with branded tuk-tuks, an immersive booth at S2O Festival, and giant installations that brought the brand to life. post-festival, user-generated content kept the wave going, turning Crocs into a cultural icon of summer play.