Farm Rak
by SC Asset

digital marketing | integrated brand storytelling | campaign strategy & identity | video production

the challenge
real estate sounds like real dull business. how do we create a brand identity and voice for sc asset that emotionally resonates with the people?

our approach
crafting an integrated campaign experience that evokes sc asset’s human spirit by bringing communities closer amidst a digital age, where technology does most of the talking.

the experience
we brought the idea of homes back to basics with the “farm rak” (‘’organic love’’) campaign, which revived the community spirit of traditional villages. the public was invited to an experiential prototype village and given seeds to bond over sharing veggies. the camaraderie was also taken to the digital realm: through the short film “an organic love story”, we reaffirmed sc asset’s new personable brand voice both on screen and on scene.