the challenge
how do you bring the thrill of Formula E, a sport built on speed and innovation into an experience that also celebrates culture, community, and sustainability?

the approach
we designed a space that lived between speed, emotion and the weather. the Hankook Fan Village is a playground where sustainability and interactivity met, and every detail reflected the spirit of racing in motion. grounded in chinese aesthetics and driven by racing energy, we created experiences that felt competitive yet culturally rooted an east-meets-electric fusion.

the experience
from racing-themed mini games that tested reaction time, to interactive photo installations that captured the rush of the moment, every activation brought fans closer to the track. we designed a special Formula E x Dragon Boat Festival zone that blended tradition with technology, while street parade performances amped up the atmosphere with rhythm, colour, and local flair. every touchpoint was crafted to move people, celebrating not just the race, but the culture, creativity, and connection that power it.