the challenge
with the post-pandemic nightlife scene heating up, grey goose needed to cut through the noise of competing spirit brands and remind the world what makes its vodka iconic. the goal: use tech and creativity to reintroduce grey goose as the vodka of choice: smart, stylish, and made for connection.

the approach
we tapped into rolling loud thailand, the world’s biggest hip-hop festival, and built an AI-powered experience that matched each guest’s personality to their perfect martini. by integrating facebook api data and social insights, match your martini turned personalisation into play.

the experience 
festival-goers scanned a qr code, synced their social profiles, and placed their hand on the match your martini kiosk to reveal their cocktail “type.” from there, they hit the sky bar and aurora lounge, spaces inspired by day and night, each serving bespoke drinks that reflected their vibe. guests then took their cocktails to the main stage, where grey goose became part of the party – immersive, shareable, and unmistakably premium.