K Park by
visual and brand strategy | spatial design & planning | integrated brand storytelling | consumer engagement
banking isn’t just about cold hard cash anymore. how do we reposition k bank’s idenity from the average bank to a more human-centric brand?
to defy the cold, technical reputation associated with banks by creating an integrated lifestyle experience that makes achieving financial goals fun and friendly.
we created k park by k bank was created as a lifestyle community that changed the way that people perceived banking. designed to thrive through four main tenets – convenience, community, co-creation, and collaboration-, k park brought thailand’s big banks together with on-trend brands like cafe amazon, as well as workshops and fringe activities, to create a casual space where the whole family could come together not just for banking, but to learn, play and have conversations.